Cairn new business model
- 19 Sep 2014
- marketing research, new business model
Duration | 3 months (2016)
cairn.info is an academics resource center providing academics with university publications related to the Social Sciences and Humanities. Because of a finance and regulations issue, the company needed to identify new business models.
Working at Attoma, we set up a Lean UX methodology that helped identify new opportunities and prioritize a product roadmap. I worked alongside a User Researcher who conducted most of the interviews.
Key steps
- Co-conception workshops involving Cairn stakeholders to define the new service hypothesis
- 21 individual interviews with end-users (familiar or not with the existing platform) to test the prototype and refine the service proposition.
- MVP prototyping to illustrate the new service (5 key screens);
Prototype used during the user tests.